REVOKC offers a wide range of strategic marketing communications tools. We specialize in creating real estate, builder and developer marketing communications. Specifically the design, production and distribution of engaging, compelling and effective brand promotion video. We focus on one thing, video, and strive to work and do it well. We believe there are 5 key video categories that are the foundation of a good real estate sales or development marketing communications program.
5 Full Motion Video Categories to Consider
Video alone can’t sell a home or property. Personal selling, service and closing the sale are your strengths. Full motion video is the most effective way to tell the story of a home, a lifestyle and a community. Video is the most compelling way to generate inquires from qualified buyers. It’s also the most effective way to help buyers feel comfortable and want to work with you. Video that shows who you are is an important part of building your brand and trust. Here are 5 categories of videos you should consider:
Listing Property Videos
Full motion cinematic video has replaced the typical virtual tour and slide show when marketing real estate. Cinematic video brings the property to life in an inviting way using classic and innovative techniques that entertain, educate and inspire. Video that is directed and thoughtfully edited gives prospective buyers an engaging experience inside the highlights of a home and lifts their expectations of the property and brand.
Builder, Agent Broker and Team Videos
Market the brand of you. It’s something we all know, people like to work with people they like and feel they know and trust. It’s difficult to do that in print. We are uniquely qualified to produce videos that tell your story in a conversational and engaging way and inspire buyers and sellers to want to work with you.
Neighborhood and Community Videos
A home exists on a street in a neighborhood and a community. Our videos feature customized maps, helpful information, graphics and text to put your home in context to give “a sense of place.” While property listings may say ”Close to shopping, etc., ” our branded lifestyle videos can highlight OKC’s many great shopping, dining and entertainment venues. We can produce custom videos for developments and neighborhoods and suburban hubs and close-by towns like Nichols Hills, Norman, Edmond and Yukon.
Customer Testimonial Videos
Testimonials are incredibly impactful. A directed, crafted video of your clients’ expressing their positive, personal experience working with you and your team is amazingly persuasive. These videos are a powerful way to show and build trust.
Luxury Property Videos
Full motion cinematic video is simply the best way to showcase luxury homes. Cinematic, “high production value” video can be shot to tell a story by using the right cameras, lenses, lighting and specialized equipment. Thoughtfully edited video with informative and elegant graphics helps convey the features and benefits of a home. Our Luxury Property Videos create an emotional connection with the buyer lifting their expectations inspiring them to action.
Home property listings with video receive a higher proportion of buyer inquires than those without video. Now with REVs we can offer Agents and Brokers the opportunity to bring movement to property listing photos with edited local lifestyle footage. Along with an engaging licensed soundtrack and energetic graphics, REVS are a fraction of the usual branded video production costs.